Brooks and Shorey Resorts Past Work
Before launching my own business, I worked as Marketing Director for Brooks and Shorey Resorts, where I personally collected, created, and curated all marketing content daily. From sunrise beach stories to unit tours and lifestyle reels, I was fully hands-on—capturing fresh visuals every single day to keep content authentic and engaging.
I introduced reels and launched a TikTok account that gained 330+ followers in just four weeks, with one video going viral at 24.5K views. My strategy included daily social media posting, three reels per week, and consistent storytelling that showcased both properties and the local Emerald Coast experience.
I also led email campaigns reaching over 15,000 recipients, spotlighted vacant units in new and creative ways to boost bookings, organized employee appreciation events, and helped the company win two new awards during my time.
This role deepened my passion for promoting short-term rentals, condos, and the Emerald Coast lifestyle—a passion I now bring to my clients every day
Showcasing Elevated Amenities for Brooks & Shorey Resorts.
I crafted this reel to showcase Brooks & Shorey’s upgraded guest amenities, giving their guidebooks and social channels a refined, cohesive way to present the essentials awaiting every stay.
See the Space Before You Stay.
A visual walkthrough reel created to boost social engagement and enhance guest guidebooks, giving travelers a clear, inviting look inside their getaway before arrival.
Showcasing Okaloosa Island’s Winter Serenity.
Even in winter, Okaloosa Island shines! This reel showcases the beach’s beauty and invites guests to plan a peaceful off-season escape.
Discover the Best of the Area During Your Stay.
I created this reel to showcase the vibrant food, drinks, and activities near Okaloosa Island and downtown Fort Walton, offering guests an interactive and engaging way to plan their stay. The reel was also included in interactive online guidebooks, paired with maps to highlight the area and help guests explore it in a fun, visual, and intuitive way.
Step-by-Step Guide to Your Beach Setup.
An instructional, interactive reel showing guests exactly how to get beach chairs during their stay. Used across FAQs, social media, highlights, and guidebooks to answer questions in a fun, easy, and engaging way.
A Quick Guide to Completing Your Stay Agreement Online.
An easy-to-follow tutorial for completing your STR contract online. Ideal for frequent questions during snowbird season and included in guidebooks and guest communications to ensure a smooth start to every stay..
