Brooks and Shorey Resorts Past Work
Before launching my own business, I served as the Marketing Director for Brooks and Shorey Resorts, where I personally collected, created, and curated all marketing content daily. From sunrise beach stories to unit tours and lifestyle reels, I was fully hands-on—capturing authentic visuals every day to keep content fresh and engaging. I introduced reels to the brand, launched a TikTok account that grew to 330+ followers in four weeks, and produced a viral video with 24.5K views. My content strategy included daily posting, three reels per week, and consistent storytelling that highlighted both the properties and the Emerald Coast lifestyle. I also led email campaigns reaching 15,000+ recipients, creatively showcased vacant units to boost bookings, organized employee appreciation events, and contributed to the company winning two new awards.
During my time with the company, I also designed 163 custom unit guidebooks and corresponding QR code links, giving guests a seamless, easy-to-navigate resource during their stay. Each guidebook was thoughtfully tailored to reduce common questions, enhance the guest experience, and provide clear, beautifully organized information right at their fingertips.
This work deepened my love for promoting short-term rentals, hospitality, and the Emerald Coast lifestyle—a passion I now bring to every client I serve.
A Featured Guidebook from My 163-Unit Design Portfolio
Showcasing Elevated Amenities for Brooks & Shorey Resorts.
I crafted this reel to showcase Brooks & Shorey’s upgraded guest amenities, giving their guidebooks and social channels a refined, cohesive way to present the essentials awaiting every stay.
See the Space Before You Stay.
A visual walkthrough reel created to boost social engagement and enhance guest guidebooks, giving travelers a clear, inviting look inside their getaway before arrival.
Showcasing Okaloosa Island’s Winter Serenity.
Even in winter, Okaloosa Island shines! This reel showcases the beach’s beauty and invites guests to plan a peaceful off-season escape.
Discover the Best of the Area During Your Stay.
I created this reel to showcase the vibrant food, drinks, and activities near Okaloosa Island and downtown Fort Walton, offering guests an interactive and engaging way to plan their stay. The reel was also included in interactive online guidebooks, paired with maps to highlight the area and help guests explore it in a fun, visual, and intuitive way.
Step-by-Step Guide to Your Beach Setup.
An instructional, interactive reel showing guests exactly how to get beach chairs during their stay. Used across FAQs, social media, highlights, and guidebooks to answer questions in a fun, easy, and engaging way.
A Quick Guide to Completing Your Stay Agreement Online.
An easy-to-follow tutorial for completing your STR contract online. Ideal for frequent questions during snowbird season and included in guidebooks and guest communications to ensure a smooth start to every stay..
